Last Updated: April 3, 2002 9:53 AM

Flash Cards
Web Case
Management in the News
Assess Your Management Skills
Term Paper Help

 

WEB CASE: Global PepsiCo

(This case material corresponds to concepts studied in Chapter 6 of Management Canadian Edition by Griffin/Singh)

Global PepsiCo
Although PepsiCo, with its more than 22,000 restaurants, is the largest restaurant system in the world, its recent growth in U.S. markets has slowed considerably. Pizza Hut's delivery business is strong, for example, but its restaurant has introduced sandwiches and "value meals" in an attempt to boost sales. KFC also introduced rotisserie chicken to help maintain its sales, especially among health conscious customers. Even Taco Bell's sales growth was slowing despite its introduction of "value meals." In addition, Pepsi?Cola soft drink profits began to flatten, in large part because of the entry of low?cost soft drink rivals and the firm's continuing "cola war" with Coca?Cola. Indeed, the firm's snack division, Frito?Lay, with a 45 to 50 percent market share, has been the firm's only real success story of late.

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MANAGEMENT IN THE NEWS

How To . . . Dress for Success
You've got 10 seconds to make a good first impression. Here's how to boost your image . . ..

ProfitGuide April, 2002

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101 Dumbest Business Moments
In a perfect world, a list like this would not exist. In a perfect world, businesses would be run with the utmost integrity and competence. But ours is, alas, an imperfect world, and if we must live in one where Enron, Geraldo Rivera, and Cottonelle Fresh Rollwipes exist, the least we can do is catalog the absurdities.

Business 2.0 April, 2002 Issue

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ASSESS YOUR MANAGEMENT SKILLS

Assess Your Management Skills by answering a set of interactive questionnaires that test how effective you would be as a manager. These assessments will give you immediate insight into how you might approach various management situations and how you can work to improve your management skills in the future.

TERM PAPER HELP

For Term Paper Help, stay on track with valuable tips and pointers on choosing a topic, planning and conducting research, planning and writing the paper, and citing sources. A special section provides useful links to Internet-based sources for further information.

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